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    Why don't restaurants put thier prices of alcholic drinks on thier menus?

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Here are some friends with simlar question as we.And I have this question for many days,anyone help us?
Kitty said: Yes.Why don't restaurants put thier prices of alcholic drinks on thier menus?-I try seach this on internet but no results found.Maybe this is a stupid question.
Mike said: oh,no,you are wrong.I have found as below for this question(Why don't restaurants put thier prices of alcholic drinks on thier menus?),it will help you,my kids.


Question:
I WOULD LOVE TO SAMPLE A COCKTAIL ONCE IN A WHILE,THE MENUS SHOW PRETTY PICTURES AND DESCRIPTIONS BUT NO $'S !!. I JUST PAID $8.00 FOR A MARGARITA AT CHILIS AND $4.99 FOR A PREMIUM BEER AT RED LOBSTER THIS WEEK. THIS SHOULD BE ILLEGAL

Answer:
It is a marketing ploy. If the restaurant posted the prices, it would dissuade consumers from purchasing the beverage. Liquor mark up is extraordinary, and they count on consumer impulse to sponsor the profits. Typically you can expect to pay similar prices at all corporate chain restaurants, $4-5 for a well mixed drink and $6-7 for a call mixed drink. Beers range from $3-5 a bottle and drafts are similarly expensive. In many cases, the largest sized draft is not a bargain, and you should be aware of that prior to ordering it. Many restaurants offer drink specials, particularly earlier in the week when business isn't as steady, in order to encourage both consumer attendance and to spur liquor sells (by lowering the mark-up). There are restaurants out there that have very reasonable prices (comparatively), and you would do well to shop around before choosing a restaurant.
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