So what exactly does Rice-a-Roni have to do with San Francisco?

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Here are some friends with simlar question as we.And I have this question for many days,anyone help us?
Kitty said: Yes.So what exactly does Rice-a-Roni have to do with San Francisco?-I try seach this on internet but no results found.Maybe this is a stupid question.
Mike said: oh,no,you are wrong.I have found as below for this question(So what exactly does Rice-a-Roni have to do with San Francisco?),it will help you,my kids.

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Is it from there? Is it popular there?

If I were from San Francisco, I'm not sure I'd like to be too closely associated with that product...

Answers:
Rice-a-Roni has about as much to do with San Francisco as Chop Suey has to do with China.

There is no ethnic group or neighborhood in San Francisco that actually claims Rice-a-Roni as its own invention, typical intelligent health-conscious San Franciscans would never eat that stuff. You don't see it advertised here at all, hardly ever see it in the markets. The SF connection was just a marketing gimmick to sell something that sounded exciting and cosmopolitan to the ignorant masses in the midwest.

Other Answers:
Marketing - it doesn't have to make sense, it just has to work. It seems that they have been calling themselves the San Francisco treat for as long as I can remember. They didn't see any need to change it, so it must be working.

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Don't know, but their mailing address is in Chicago.
Doesn't make sense dose it?
Source(s):
http://www.ricearoni.com/RAR_Contact/index.cfm

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I saw that commercial today, the trail in san fransico like rode to mexico for their new "mexican" taste. probably marketing it to the imagrents... rice a roni is gay

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*don't laugh at my singing...

I think the jingle started

"Rice-a-Roni.the San Francisco Treat"
(I can't remember the rest) I remember a story about how two delivery men were racing over the hills of San Francisco making deliveries when they had a massive collision. One was delivering rice and the other noodles. Their products got mixed up in the accident and they sold it as "Rice-a-Roni". And this, is why it's a San Francisco treat.

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