Why does Yorkie Bar advertise its chocolate bar as "Not for Girls"?

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Here are some friends with simlar question as we.And I have this question for many days,anyone help us?
Kitty said: Yes.Why does Yorkie Bar advertise its chocolate bar as "Not for Girls"?-I try seach this on internet but no results found.Maybe this is a stupid question.
Mike said: oh,no,you are wrong.I have found as below for this question(Why does Yorkie Bar advertise its chocolate bar as "Not for Girls"?),it will help you,my kids.

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Answers:
From the late seventies on Yorkie's main advertising campaign featured big, hunky (male) long distance lorry drivers biting into the snack. This didn't really fit with the supposedly politically correct cultural consciousness of youth in the eighties but by the mid-nineties 'lad culture' found the media able to promote imagery that had previously been dubbed as 'sexist', under the guise of it being used in an ironic way.

The 'Not For Girls' line is a succinct example of this irony. Everybody knows that chocolate bars can be eaten by men, women, boys and girls alike. So it is partly an allusion back to the lorry drivers which kind of said the same thing, without being so obviously ironic.

It raises a lot of questions. It is a heavily sexist advertising line but is so obviously tongue-in-cheek as to suggest that 'sexism' and any debate over gender equality is a thing of the past, which it probably isn't.

Other Answers:
Cause it's a manly piece of chocolate or something like that.

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Because men think if we see anything that big we'd pass out ha ha ;-) because its to big for u lil delicate girls to eat

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I saw that the other day, it's an imported chocolate bar from England (I'm in the U.S.)

My boyfriend tried it, he said it was just ok. So evidentally, us girls aren't missing anything ;)

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Because its Chunky.

Why does Diamond only insure Women Driver?

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lol @ awaywiththefairies :-) yes its apparently too chunky and big for us delicate females lol Because you are not used to having something in your mouth so big

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I dunno, probably cos some sexist man is the boss @ the Yorkie factory. I don't take any notice though - I love them. They had a limited edition one out a few months ago with minty pieces in - mm-mm!!

It was supposed to be too big and chunky for girls. It wasn't a terribly funny slogan when it first came out, it isn't now.

Of course the real reason girls don't buy Yorkie is because it tastes horrible. Cheap chocolate - yuk.

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One of it's ingredients cause women to grow facial hair.



Only joking I'm sure that it because they mean their chocolate is not for the squeamish or fussy pots. Anyway we all know we girls are not all like that so there.

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