Home | Sitemap | RSS Feed | Bookmak Us
You are: Home>wine>
Here are some friends with simlar question as we.And I have this question for many days,anyone help us?
Kitty said: Yes.Wine Labels Copywriters?-I try seach this on internet but no results found.Maybe this is a stupid question.
Mike said: oh,no,you are wrong.I have found as below for this question(Wine Labels Copywriters?),it will help you,my kids.


My husband and I get such a great laugh when we buy a bottle of wine. Why such fluffy, flowing, effusive, and adjective overdose on the lable? Example:

"The branches of an Old Zinfandel vine...Their arms twist and turn under nature's direction like the lives of the people who enjoy Old Vine Zin" And then it goes on, "has a concentrated nose of spice, cherry, blackberry and plum. It offers a jammy mouthfeel with subtle nuances of oak.." Yadda, yadda, yadda..

What's with those wine lable copywriters anyway? Do they intentionally write for laughs?

Answers:
Often, yes.

A label is the wineries marketing device -- there are thousands of wines out there, My local supermarket stocks about 1000 different (400 red & 400 white & fortified & sparkling), so anything that attracts the eyes as the consumer scans the shelves is important.

And if you can get the consumer to pick up the bottle to read thelabel you are very close to a sale.

See this site - http://www.winelabels.org for examples of amusing wine labels from around the world

Other Answers:
this is the language of the supposed wine connoisseur. Too often people in the wine confuse wine vocabulary with wine knowledge and truly believe their personal preferences on wine reflect quality. The truth is ignore everything on the label except for grape varietal, region and vintage and realize the best wine is the one that you like best.




Read this: All the information of cooking and health post by website user,chineseop.com not guarantee
correctness,It's Non-profit and only for informational purposes.